Harmony...

Two elderly or two young adults? Well, I will leave it to you to find out. But, this picture is a creation of Octavio Ocampo, whom named it “Solo para Siempre,” which translate, will say “Forever Always.” So, then how is it that we always end up trying to figure something out? Why we as thinkers always try to related something so it makes sense? Why not just erase the image from our minds and move forward? Well, that question was answered by a concept in psychology: Gestalt. In this concept unity helps us to visually relate what we are looking. In this picture unifying different line weights and colors Ocampo was able to create the allusion of two elderly and two young adults enjoying their time.

Unity is one important composition in designs. It is a designers’ job to create this phenomena where the viewer, in this case the society, will find the last puzzle piece for the image and relate it to the final product. There are different ways to achieve unity, but the one this blog is going to focus in order to extend this unity explanation with the picture will be proximity. We can see in this image that the artist used closeness/proximity in his composition helps us to choose what we want to see. It also helps us to create a relationship of what we are seen. Thus, connecting this relationship with designers, advertisements do the same thing.

Advertisement designs need to have a sense of organization. Designers need to walk their audience through what their main point will be. Through unity we can achieve the viewers’ attention and time to appreciate are work. If no organization or unity can be found in the work, most likely the advertisement would not have effect in the society at all. Therefore, no message will be delivered and then the designer will no longer have its job. On the other hand, architecture follows the same rule. For example if an architectural firm is designing an apartment complex in a neighborhood. They will probably want their structure to stand out and by doing so promote the apartment complex as well. In this case unity plays an important role in maintaining the similarity in their architectural structures, buildings. Same patterns, same colors, same windows, and so on. Thus, the most important thing is that we, as designers, need to connect with our audience/viewers. Maintaining not only the unity in our composition is crucial, but we need to maintain our viewers interested too.

Reference:

The photo was borrowed http://www.unoriginal.co.uk/optical_illusions/illusion5_7.jpg