Saturday, October 10, 2009

Typographic Art in society

(This image has been retouched)

Typography art is an art not well known by the audience. In this art the artist uses typed letters in order to create their design. At the University of California, Davis two Korean artists, Hyunju Lee and Phil Choo, are holding a design exposition called Typographic Exploration in Hangul. Lee and Choo used the typography design to portray their Hangul origins.

One of the printings is called “Gghot – A flower” and it is an Inkject Print on a Hand Made Paper artwork by Hyunju Lee. This art resembles the woman’s search for love with a flower. Two different tones of green color makes the petiole and leaves, bright and colorful tones make the petals of it. Some of the petals are falling to the end of the page, resembling how fragile life is. Also, the artist lightly drew several petioles for the flower, making an allusion to different decisions and choices we, as a human being, make. Some of those strokes are lighter than the central petiole showing the importance of those decisions. Moreover, unlike the rest of the printings, “Gghot – A flower” is printed under a hand-made paper giving it a different importance to the rest of art shown in the exhibition. The quality of the paper is so fragile that characterize the importance of love in every society, but it also represents the how breakable relationships between people can be.

Overall, the design resembles the society’s search for love and the fragility of each individual’s search. The composition of the printing is lovely, delicate, but the arrangement of the printing could have been better. Due to the light colors the printing has it was difficult to distinguish the different color tones of the art. It would capture more the audience attention if it was better lighted and if the location of the painting was centered rather than be in the corner of the room.

Some future references:

http://designmuseum.ucdavis.edu/


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