Have you ever received a critique and not like it? Do you wonder why do we need to critic at someone’s work? We, as human beings, do not appreciate to be pointed down. But, we need to learn that everything we do is a learning process and receiving critiques is the best way to improve. For design, as well as for art, it is crucial to receive feedback for the final products we design. Critic is one of the most resourceful ways to improve your technique, research, or even imagination.

As Lauer and Pentak wrote on their book Design Basic: “ the goal of critique is [to] increased understanding through examination of the project’s successes and shortcomings.” In other words, we need learn to appreciate other perspectives, because at the end of the game our final products are done for clients, for other people, not for ourselves. We, as designer, have to take criticism as are best judgment tool that will help us to reach the complete satisfaction of our audience and/or clients.
Additionally, during our design thinking receiving feedbacks is indispensable. One example is the company IDEO, where they created a new shopping car prototype, where the main goal was to improve the customers’ experience while shopping. The first step they followed was to do some research in groceries stores, then they started to study the problem, followed by creating new ideas, where they obtained the central idea for the new prototype that will enhance the utility. Later, after creating the new prototype, they needed to test their final product, see if the customers’ liked it, they needed feedback. If the critics received by the customers was positively they would repeat the same process, if not, they would need to repeat it and make some arrangements.
As you can see, receiving critics is important, because then designers can know what is good and bad of their designs. This obviously influences they way we as a society live day by day. Every final product of anything goes through a process of feedback/criticism that leads to how we live. For example the way we dress, the stereotypes society has created. Thus, don’t forget to appreciate any critic, do not take it personally, and instead work over it. Make it better!
References:
** The picture was borrowed from the Penguin Creative blog
http://blog.penguincreative.com/wp-content/uploads/2009/03/critics2.jpg **
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